Vice President, General Manager

Job Description

Does leading an iconic brand in its highly-developed Nordics market sound like your dream opportunity?

As our new General Manager (GM) you will bring your excellent ability to lead a sophisticated commercial agenda as well as a growing organization. We look forward to hearing from you!

Play your part in our team succeeding

The GM will be responsible for the strategic and operational leadership of the LEGO® business across our diverse Nordics markets – Denmark, Finland, Sweden and Norway.

As GM, you will focus on driving growth in the segments that have not yet reached their full commercial potential and therefore growing the business steadily (likely by mid-single digits in the next business cycle). You will also own the further strengthening of our e-commerce business, growing our penetration in the “girls” and “adults” segments, and maximising the success of our global Travel Retail business, amongst other major opportunities. To achieve all this, the future GM will need to put special emphasis on systems, processes, and ways of working to enable the Nordics market to reach its full potential.

Core Responsibilities

The GM will lead a dedicated and growing team of around 60 commerical colleagues, primarily located in Billund. The role also sits as part of our Western Europe Market Group leadership team.

Core Responsibilities include:

Driving the further growth of our ~2b DKK Nordics business by catering to the demands of end consumers and shoppers as well as customers across all channels (LEGO® Branded Stores, toy specialist retailers, hypermarkets, drug stores, online retailers, distributors etc.) in an environment that is rapidly changing and highly competitive.

Translating global strategy into Nordics-specific sales and marketing tangible results. Putting a strong focus on leading the operational business – and especially, developing existing and new customer relationships.

Own the financial target achievement setting (sales, cost and profit) in the Nordics business unit. Driving a steady growth agenda whilst ensuring unerring focus on profitability and credit risk.

Leading the digitalization of the consumer journey and the growth of e-commerce across the business unit.

Overseeing deploying LEGO Groups owned ecosystem, such as LEGO® stores and LEGO.com

Finally, the Nordics BU also includes responsibility for our global Travel Retail business, working closely with some of our key strategic partners all over the world.

Do you have what it takes?

The ideal candidate will bring a successful track record as a GM (or similar) with P&L responsibility ideally from a branded consumer products, fashion, or lifestyle business or a growing consumer-focused e-Commerce environment. .

We are also looking for the following:

Proven experience building and developing client relationships with distributors, specialist retailers, and pure e-commerce players.

Demonstrated track record in driving digital transformation, developing an effective e-Commerce strategy and integrating e-Commerce/digital into a multi-channel strategy. Digital savviness and deep understanding of the digital societal transformation of consumers, shoppers and customers is expected.

Preferably worked with European markets and brings international experience and mentality.

Proficiency in English is required, Danish is a great to have, knowledge of other foreign languages will be a plus.

Results oriented with high ambition for the team.

Demonstrated ability to challenge status quo and lead change in an engaging way.

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.